Data Services

Data Hygiene

The most valuable tool in a company’s marketing toolbox is its database. But without proper maintenance, it just might put a spanner in the works. That’s why it’s important to perform regular data hygiene to rid your database of out-of-date information that might prevent you from realising the true potential of your data.

Our team of data specialists uses data cleansing processes to ensure that your database is kept accurate, consistent and up-to-date. To ensure it stays that way, we provide you with options to enhance, de-duplicate, profile and enrich your data so that your direct mail always goes to the right contact at the right address.